Lockup & tagline
Primary lockup
pragmaHealth
Master line
Recover quietly.
Show up loud.
Show up loud.
Plus the four modality temperatures — Arctic / Ember / Oxygen / Field — applied to room doors, session cards, and CTAs.
Speaks to: the 35-55 urban professional who has tried the gym, the spa, and the supplement aisle.
Promises: identity, not service. The member becomes the kind of person the week can't break.
Measures by: NPS, 4-wk retention, outcome-story wall, 18-month LTV.
Forty minutes in a Pragma° room. Cold, light, pressure, force — chosen by your week, not by a brochure. Three tiers from €199 per four weeks. First protocol €19.
Reserve your first protocolOperator-facing palette is colder and more technical than B2C. Reads as engineering, not boutique.
Speaks to: the wellness operator, boutique-fitness founder, hotel-spa GM, or physio-owner ready to open a category.
Promises: not equipment, but a head start — six cabins under one brand the consumer already trusts.
Measures by: bundle close rate, ASP, installation NPS, partner-pipeline value.
Six Pragma°-grade cabins, one brand licence, one booking platform, ninety days. The studio-in-a-box. Average payback under fourteen months. From the Benelux distributor of CTN.
See the bundleCalmest of the three palettes. Reads as institutional gravitas — closer to a research foundation than a wellness brand.
Speaks to: the journalist, the regulator, the institutional investor, the clinical researcher, the future distributor.
Promises: standard-setting authority. The Group publishes the standard the other two prove and sell.
Measures by: press hits, citations, distributor intake, investor-meeting yield.
Pragma° is a Benelux recovery practice. We run the boutique. We equip the operator. We publish the standard. Founded in Amsterdam. Measured by Aalto. Trusted across two countries by 3,500 members and 45 partners.
Read the standard