The colours, the logos, the fonts — extracted from the Pragma brochures and ready to ship as a working system. One wordmark, one master palette, four type families, three sub-brands (Health · Recovery Technologies · Group), one secondary mark.
Set in Mulish Light (300) with negative letterspacing (-0.03em). The ° is a circle outline ~22% of the cap-height, vertically aligned to the top. The descriptor ("Health" / "Recovery Technologies" / nothing) is Inter ExtraBold, all-caps, 0.38em tracking, sized to 13% of the wordmark.
Pragma's brochures use three vertical bars in the top-left corner of every cover. They are not part of the wordmark lockup — they sit in their own zone, with at least 64 px of clear space between the bars and the wordmark. Each sub-brand inherits the bars in its own accent colour.
Place the three bars in the top-left corner of any hero or page. Keep at least 64 px (web) / 12 mm (print) of clear space from any wordmark or text. Use them as a page stamp.
Never overlap the bars with the wordmark. Never use them as a logo replacement. Never use them in any other colour than the three approved (Cobalt · Coral · Cyan). Never rotate them.
Every Pragma surface — brochure, packaging, website, social, signage — uses these five. Health adds Coral. Group adds Gold. Recovery Technologies stays on the master five.
Four free Google fonts. Multilingual NL / EN / FR / DE. GDPR self-hostable. Mulish 300 handles the wordmark. Mulish 800 handles headlines. Inter handles UI. JetBrains Mono handles spec data. Caveat keeps the cyan handwritten accent without going twee.
Coral leads CTAs and the 3-bars motif on Health surfaces. Cobalt is reserved for cross-brand moments (e.g. when Health links into Group). Sand is used sparingly for soft member zones (locker areas, post-session screens).
Mulish 800 · Headlines — "Recover. Out loud."
Inter 400/500 · Body — multilingual NL primary, 15 px web.
Caveat · Handwritten accent — coral-tinted, used once per page maximum.
Forty minutes in a Pragma° room. Cold, light, pressure, force — chosen by your week, not by a brochure. Three tiers from €199 per four weeks. First protocol €19.
Reserve your first protocolThe engineering brand. Cobalt is the lead accent — 3-bars motif top-left of every page. Stencil black is reserved for catalogue-style display headlines. No coral here.
Mulish 900 · Stencil headlines — "OPEN THE RECOVERY ROOM YOUR CITY DOESN'T HAVE YET."
Inter 600 · Sub-heads — segment landings, ROI configurator.
JetBrains Mono · Specs — every dimension, voltage, payback in mono.
Six Pragma°-grade cabins, one brand licence, one booking platform, ninety days. The studio-in-a-box. Average payback under fourteen months.
See the bundleGroup has no descriptor under the wordmark — it is just pragma°, alone. The palette adds one elevation colour exclusive to Group — Group Gold #C19A4A — appearing only on press kits, investor surfaces, and the published Standard. The bars on Group surfaces stay Cobalt (master). Voice drops the Caveat handwritten accent entirely — Group never flourishes.
★ Group Gold is the only Group-exclusive colour. Press release headers, the published Standard wax-seal, investor deck section dividers. Health and Recovery Technologies must not use it.
Mulish 800 · Calm headlines — "The science of being well-recovered."
Mulish 300 italic · Editorial — replaces Caveat. Italic lowercase sans, not script.
Inter 400 · Long-form — published Standard, founder letters.
JetBrains Mono · Citations — n=, p=, references.
Pragma° is a Benelux recovery practice. We run the boutique. We equip the operator. We publish the standard. Founded in Amsterdam. Measured by Aalto.
Read the standard