pragma° · Vigilant v2 · the intelligence engine
One brain that watches the
market, the prospect, and the member.
The new Vigilant abandons the diligence-style risk audit and becomes the demand engine. It listens across the BeNeLux recovery sector and turns three feeds — what's moving, who's buying, who's looking — into a daily action queue the team executes from a single screen. Hooked into the new pragma° brand, the three sites, and the Room Fit VR tool.
System live · 12 sources · 1,640 accounts watched · 38k consumer signals/day
Lens 01 · The three jobs Vigilant does
Market. Prospect. Member. Three feeds, one inbox.
Every signal Vigilant emits is tagged with one of three jobs — and routed to the surface that owns it. Market goes to Stéphane + Joël for category positioning. Prospect drops into the GHL B2B pipeline with a score. Member warms the GHL B2C waitlist with personalised content. No signal stays unrouted past 60 minutes.
Sense the category
before it moves.
Tracks BeNeLux wellness sector pulse, competitor releases, regulator activity, clinical-research wave, and the cultural lift around "recovery" as a category.
- NL/BE press scrape × 60 outlets/day
- Regulator watch — IGJ · FAGG · WHO Europe
- Competitor product + studio openings
- PubMed + Frontiers · recovery keywords
- Influencer + creator wave · NL fitness/longevity
Score the operator
who could open.
Maintains the 1,640-account ABM database with daily enrichment — financials, web tech, hiring posts, equipment-trigger events — and pushes scored leads to GHL with a recommended cadence.
- KVK · BCE · RCSL company watch
- LinkedIn role changes · hiring signals
- Equipment-shop scrape · competitive install
- Web tech stack + studio modality detection
- VR Room-Fit session captured = +15 score
Serve the person
asking the question.
Aggregates intent signals — search queries, social posts, podcast mentions — within 40 km of each studio and feeds the GHL B2C waitlist with personalised follow-up tied to the modality they asked about.
- Google Trends · NL/BE "herstel · cryo · redlight"
- Reddit · r/Amsterdam · r/longevity NL
- Instagram · TikTok creator partnerships
- GHL waitlist · session-history nudge
- Newsletter open + click intent score
Lens 02 · Today's signals · auto-refreshed
What moved in the BeNeLux recovery sector since yesterday.
12,840 / 7d
"cryotherapie nederland" + "redlight therapie" + "hyperbaar zuurstof"
→ Lift the LedPro hero on PH
23 · 30d
Wellness studios · 18 · physio · 4 · hotel-spa · 1. NL 19 · BE 4.
→ Joël to call top 3 today
14 · BeNeLux total
Sano Recovery (Antwerp) · Polar Place (Utrecht) — both single-modality cryo.
→ Scrape pricing for Vigilant brief
7 · this week
NRC longevity feature · 2 Telegraaf wellness · Het Laatste Nieuws BE.
→ Pitch standard-paper teaser
186 · 7d
Average 4m 12s · 38% finish a layout · 12 sent to GHL pipeline.
→ Move VR above fold on PRT
68 · 30d · pos 82%
Mostly Amstelveen members on Instagram. Two unsolicited podcast mentions.
→ Repost top 3 with permission
0 · open IGJ items
No new MDR advisory affecting cryo · redlight · HBOT this week.
→ No action · review Mon
312 · Antwerp founder-list
Bel-shift visible — 71% BE postcodes. Founder-list crosses 300 threshold.
→ Trigger landlord ping pack
Lens 03 · The B2B prospect rail · today
The 12 operators Joël should call before Friday.
Pulled live from the ABM database. Score combines segment-fit (40%) × intent-signal (35%) × financial-signal (15%) × VR-session captured (10%). Anything ≥ 78 is hot. The list refreshes every 6h — the rail Joël works from, not a list he maintains.
| Score |
Operator |
Segment |
Geo |
Modality interest |
Signal stack |
Last touch |
|
| 91 |
Recharge Studio
Vondelstraat 142 · Amsterdam |
Wellness · biohacking |
NL · Adam |
Arctic Ember |
VR session 6m · ROI page × 3 · Joël email opened 4× |
2d ago |
Call |
| 87 |
Bootconcept Antwerpen
Frankrijklei 122 · Antwerpen |
Boutique fitness |
BE · Ant |
Field Ember |
Existing demo Q1 · LinkedIn hiring PT · web redesign 5d ago |
9d ago |
Bundle |
| 84 |
Yuuun Longevity
Beethovenstraat · Adam-Zuid |
Wellness · longevity |
NL · Adam |
Arctic Oxygen |
Founder followed pragma° · 2× ROI page · Aalto paper download |
4d ago |
Demo |
| 79 |
Hôtel Métropole Brussels
Place de Brouckère · 1000 |
Spa · hotel |
BE · Bru |
Oxygen Ember |
GM moved Q1 · spa renovation tender · IHG group fit |
14d ago |
Intro |
| 78 |
Fysio Eindhoven Strijp
Strijp-S · 5616 RD |
Physio · rehab |
NL · Eind |
Arctic Field |
X°CRYO bookmark × 8 · sport-injury case-study download |
1d ago |
Email |
| 71 |
Sognosalon Rotterdam
Coolsingel 75 |
Wellness · biohacking |
NL · Rdam |
Ember |
Newsletter open 6× · no demo · medium BANT |
3d ago |
Nurture |
| 68 |
Move Studios Utrecht
Catharijnesingel · 3511 |
Boutique fitness |
NL · Utr |
Field |
X-TONE page × 2 · founder LinkedIn pragma° follow |
7d ago |
Nurture |
| 64 |
Domain de Wépion
Namur · BE |
Spa · hotel |
BE · Nam |
Oxygen |
Spa investment news · long sales cycle |
21d ago |
Park |
Showing 8 of 23 active rows. Full set in GHL view · "Vigilant — B2B Hot 30 days".
Lens 04 · The Room Fit VR tool · deployment radar
The VR tool is now the highest-converting signal we have.
Since the Room Fit tool went live as the embed on the PRT product pages, qualified-lead conversion has jumped from a steady 18% (legacy "request a quote") to 38% — anyone who finishes a layout has self-qualified on venue, modality, and budget. The tool is now the recommended entry-point for every B2B paid campaign, and the B2C "walk-the-room" variant is the recommended PH membership-page hero from week 5.
B2B · Operator funnel via Room Fit
38% finish
Of 186 sessions in the last 7 days, 71 finished a layout, 28 generated a payback under 18 months, 12 booked an Amstelveen demo. The tool acts as both qualifier (BANT in 4 minutes) and trust-builder (operator sees their room before paying).
Layout finished · ≥ 3 cabins
38%
71
ROI passes (< 18 mo)
15%
28
B2C · Member walkthrough via Room Fit
+22% booking lift
The same engine, swapped to B2C mode, gives members a virtual walk through the Arctic / Ember / Oxygen / Field rooms before they book. Result: trial bookings up 22% on the pages where it's embedded. Members who walk the room cancel 41% less often.
Walkthrough started
100%
2,840
All 4 rooms visited
61%
1,734
"Reserve €19 protocol" tapped
14%
398
Converted to member
4.2%
119
Lens 05 · 12-month KPI tracker · against McKinsey-Rapid Rise plan
Eight months out. Six numbers ahead. Two slipping.
B2C members
480
Target M3 · + on track
B2B installs
3
Target M3 · 5 · −2
VR sessions
186
Target weekly 100 · +86%
NPS · flagship
72
Target 75 · −3
CAC · B2C
€94
Target €110 · under
CAC · B2B
€5,140
Target €4,200 · over
Trial → paid
36%
Target 38% · −2
B2B win · SQL
52%
Target 48% · +4
Aided awareness
#3
Target #1 NL · 2 to go
Antwerp LOI
In nego
Target signed M6 · on path
Outcome stories
418
Target M3 · 500 · −82
Press hits
7
Target M3 · 4 · +3
Lens 06 · Today's action queue · auto-sequenced
Six moves before end of day. Owner-named. One-click execute.
!
Call Recharge Studio · Amsterdam
Score 91 · finished VR layout twice · opened 4 emails · pricing-page bookmarked. The closest deal in the pipeline.
Joël Pragma°
D-0 · 11:00
Open
!
Trigger Antwerp landlord ping
Founder-member waitlist crossed 300 · landlord pre-approval pack drafted · only sign-off blocking.
Stéphane RR
D-0 · 14:00
Open
·
Lift LedPro hero on pragma° Health
"Redlight therapie" NL search +34% · creative ready in Figma · CMS push 8 min.
Marketing
D-0 · EOD
Open
·
Scrape Sano + Polar Place pricing
Two new competitor opens BeNeLux this week · need pricing into competitive brief.
Vigilant bot
D-0 · auto
Auto-run
·
Pitch standard-paper teaser to NRC
NRC longevity feature ran this week · 48-hour window to pitch follow-up · 200-word draft ready.
PR · Stéphane
D-1 · 09:00
Open
·
Repost 3 member IG mentions (with permission)
82% positive sentiment 30d · three creators with 5k+ followers · cleared by Member Ops.
Studio Ops
D-1 · 17:00
Open
Lens 07 · Brand mentions · last 48 hours
What people said about Pragma° while we slept.
Instagram · @marit_recovers
"Three weeks at pragma° Amstelveen and my sleep app is finally giving me a smile. The Arctic room is the most expensive 3 minutes of my week."
Reach 14.2k · 312 likes · 06.06 · 07:18
"Pragma° is what happens when the wellness industry stops talking about journeys and starts publishing protocols."
Print + online · est. 380k reach · 05.06 · 19:30
"Has anyone tried pragma in Amstelveen? Curious if the €199 tier is actually enough or if you need the €349 to see anything."
42 upvotes · 18 comments · 05.06 · 22:04
Podcast · "Het Goede Leven"
"The Aalto thermal-imaging study is the kind of work the wellness sector needs more of. Pragma° is one of three Dutch operators doing actual measurement."
Episode 142 · est. 28k listens · 05.06