Rapid Rise · Vigilant — Pragma Group · Strategy sketch
Sketch · for the meeting
36-month commercial vision
How far we go together
The full read of the Pragma × Rapid Rise rev-share partnership — three horizons, four tracks, three revenue scenarios. Sketch only; commercial terms locked in the Master Partnership Agreement.
Reseller network self-sustains — referrals + case studies + cross-deals
B2C flagship store (Amstelveen + e-com) is the showcase that closes B2B deals
What's possible
DACH operational (if Y2 go) — same engine, DE language fork
Adjacent verticals (hyperbaric · biological-age testing · IV therapy) bolted onto the catalogue
Platform play — Pragma engine licensed white-label to non-competing verticals (skincare clinics, dental, etc.)
Year 3 target€2.5-5M attributed revenue · M&A interest from EU recovery-equipment majors · partnership renewable on better terms
The flywheel · why this gets faster over time
compounding pattern · each cycle reinforces the next
Scrape → 12 sources daily, 1'500+ enriched targets NL+BeNeLux. The scraper learns segment signal patterns each cycle — fewer false positives, higher conversion-likely leads at the top of the queue.
Match → Machine Recommender maps each prospect to the Pragma SKU bundle that actually fits, with talking points pre-loaded. No more generic outreach.
Close → Outreach Sequencer runs NL+EN A/B sequencing, routes hot replies to Joël instantly. Conversion rate compounds as A/B winners stick.
Reseller success → Every signed reseller selling 10+ machines becomes a reference case feeding back into the engine (testimonials · case studies · referral pipeline · co-marketing assets).
Faster close → Cycle 4 reseller closes in half the time of cycle 1 because trust signal density has grown.
Revenue ladder · 3 scenarios over 36 months
illustrative · refined after first 8 weeks of real scrape data · MPA commission % drives the final share
Numbers are Vigilant illustrative composites · grounded on €15-150k B2B reseller ticket bands, €300-1'200/mo B2C subscription bands, and NL+BeNeLux segment counts (~1'500 priority prospects). Commission rate, attribution mechanics, and build-cost protection sit in the Master Partnership Agreement, not in this sketch.
How it scalesY1 3 sites scored NL · Y2 add DE/FR engines · Y3 published Vigilant brief = category authority
Top 5 risks · honestly named
where this gets harder · how we'd respond
Attribution dispute on rev-share. Pragma contests that a B2B reseller deal came from the RR engine vs walk-in or existing pipeline. Response → UTM tracking, dedicated landing pages per source, unique reseller codes from outreach, quarterly audit on sample — all locked in MPA before any deal closes.
Existing marketing agency conflict. Pragma's current ads + VSL + landing-page partner perceives RR as a threat. Response → RR sits downstream (qualification + sourcing + automation), agency keeps top-of-funnel ads + creative. Periodic Stéphane-Joël check-in to keep alignment.
B2C catalogue scope drift. Bot training and B2C site design hinge on a full Pragma machine catalogue. Response → scope deferred until Joël delivers the catalogue; B2C site and bot ship in a second wave week 9-12 instead of week 1-4.
EU AI Act voice agent reclassification. Limited-risk classification could tighten over 12-18 months. Response → voice agent ships with explicit transparency disclosure, never voice-cloned, fallback to text-only bot if regulator forces it.
Pragma walk pre-launch. Build complete, Pragma terminates before commission cycle starts. Response → MPA clause 5 picks one of four protection mechanisms (minimum guarantee · build-cost recovery · IP transfer condition · aggressive sunset). RR carries 400-700h of build cost; this clause is non-negotiable.
decision now · before the build
What we'd commit to in the MPA · before any keystroke ships
The build is real work. The commission is real upside. The protection is real legal. We don't start writing code until the Master Partnership Agreement names commission rate, attribution mechanics, build-cost protection, IP transfer logic, data ownership, and jurisdiction. The meeting is to lock the principles. The MPA is signed within two weeks of the principles.
This is the partnership read. Three companion views: sales intelligence (who we hunt), implementation (how we build), regulatory (what we watch for compliance).
Strategy sketch for Pragma Group, generated 2026-06-03. Revenue scenarios are Vigilant illustrative composites grounded on NL+BeNeLux segment counts and EU recovery-equipment retail observations. Commission rate, attribution, build-cost protection and IP terms live in the Master Partnership Agreement, not in this sketch. Confidential · for Pragma Group only.
Vigilant by Rapid Rise · Pragma Group strategy sketch · 2026-06-03