pragma
Recovery Blueprint · digital advisor
Tell us where your business needs to go.
We will draw the recovery ecosystem to get it there.
Seven questions, no per-product pricing, no contact form. At the end you get a Pragma Recovery Blueprint — recommended technologies, investment range, financing options, implementation roadmap, expected business impact — in plain language. Downloadable PDF. Ten minutes.
01/ 07About you
First — what kind of operator are you?
This shapes how we frame the rest of the conversation. You can change it later.
Highest momentum · +91%
Longevity clinic
Biological-age testing, recovery protocols, premium subscription, founder-led.
Largest segment
Corporate wellness
Employee benefit, HR-decided, recovery room kit, mid-cap to enterprise.
Co-brand potential
Hospitality · hotel · spa
In-room or in-spa recovery suite, guest differentiation, GM-decided.
Fastest sales cycle
Sport · physio · performance
Cash-pay service line, KNVB / club, practice owner, throughput play.
Read.Longevity is the highest-momentum segment we track (+91% over 90 days). Bias is toward the full stack — Cryo · MMS · Red Light · optional Hyperbaric — sold as a premium subscription. Reasoning will lean clinical and protocol-led.
Read.Corporate wellness is decided by HR or People teams — not med-buyers — so the path is faster and lighter on regulatory friction. Bias is toward deployable mid-units, rent or buy, co-brandable for internal communication.
Read.Hospitality installs become co-branded showcases — every guest who uses the suite is a marketing channel for Pragma. Bias is toward in-room or in-spa units that integrate visually with the property.
Read.Sport recovery is the fastest sales cycle of all four segments. Cash-pay model, existing client base, short ramp. Bias is toward a clinical-grade entry unit that proves itself fast, then scales to multi-unit.
02/ 07Your outcome
What is the one outcome that would change your quarter?
Tell us in your own words. Specific beats polished — "add 80 paying members," "keep our top 50 employees one year longer," "hit ADR +15% on suites." Whatever lands for your business.
Got it.Your outcome anchors the whole Blueprint — the recommended technologies will be ranked by how directly they move that needle, not by ticket size.
03/ 07Your size
How big is the operation today?
Approximate is fine — we are sizing the cabin mix, not auditing you.
04/ 07Where you stand
Do you already offer recovery?
If yes, briefly tell us what — we will build on what you have rather than replace it.
Yes — already running
No — starting fresh
Noted.We will fold what you have today into the recommended sequence rather than replace it — Pragma kit composes with most existing setups.
Noted.Starting fresh gives us the most freedom on layout and sequence. We will recommend the minimum viable stack first, then expand.
05/ 07Investment comfort
Which investment range feels right for the first installation?
Ranges, not exact figures. We work back from this — and you can revise on the call.
Entry · one or two units, single room€8 – 45k
Mid · recovery room kit€15 – 80k
Suite · multi-modality installation€25 – 150k
Full · longevity-stack-in-a-room€80 – 250k
Not sure yet — let the Blueprint guide meopen
Locked.We will scope the Blueprint to an entry installation. Commercial pricing follows on the call.
Locked.We will scope the Blueprint to a recovery room kit. Commercial pricing follows on the call.
Locked.We will scope the Blueprint to a multi-modality suite. Commercial pricing follows on the call.
Locked.We will scope the Blueprint to the full longevity stack. Commercial pricing follows on the call.
Locked.We will let the rest of your answers set the range. Commercial pricing follows on the call.
06/ 07Timing
When does this need to be live?
Honest expectations beat aspirational dates. We plan the install around your operational reality.
Inside 90 daysurgent
3 – 6 monthsplanned
6 – 12 monthsstrategic
Exploring · no committed dateresearch
Noted.Inside 90 days — we will surface fast-install paths.
Noted.3 – 6 months — the most common window, full design + install.
Noted.6 – 12 months — room for site changes, custom finishes.
Noted.No committed date — Blueprint becomes your reference doc, no pressure.
07/ 07Send my Blueprint
Quick — where do we send it, and who are we talking to?
You will see your Blueprint on screen in the next click. We also email a PDF copy you can forward to your team or your CFO. Your phone is so Joel can reach out personally — never a marketing list.
Pragma Recovery Blueprint · v0 draft
Your recovery ecosystem · a starting point
For · sample operator · role · 2026·06·26
01 · Recommended technologies
The Pragma Recovery Bundle + Body Transformation — priced-in subscription
For a longevity clinic targeting paying subscribers, we recommend the Pragma Recovery Bundle as the anchor offering — X°CRYO (Whole Body Cryo) + Cryo Facial + LedPro, sold as a 4-week subscription with three tiers matching your member volume. As the ecosystem builds, layer in Body Transformation (X°CRYO 2.0 + X-Tone (MMS)) for members focused on body composition, and add OxyPro hyperbaric oxygen as the premium tier. This mirrors Pragma Health's own July 2026 retail model — the same bundle that runs at €199–€349 per 4 weeks in Amstelveen, priced ~50% cheaper than à-la-carte.
Recovery room kit — the Pragma bundle, HQ-deployable
For a corporate wellness program, we recommend the Pragma Recovery core: X°CRYO (Whole Body Cryo, most-used post-meeting or post-workout), Cryo Facial (vagus-nerve stress recovery, quick daily use), and LedPro (light therapy for calm and circulation). Available for outright purchase, monthly lease, or as a per-employee subscription. Add X-Tone (MMS) as an optional add-on for high-performers focused on body composition and muscle retention — the same technology backing Pragma Health's Body Transformation program.
In-suite Recovery Bundle — co-branded with your property
For a hospitality property targeting wellness-driven guests, we recommend the Pragma Recovery Bundle: X°CRYO (Whole Body Cryo) as the headline modality, Cryo Facial for guest-facing skin + vagus-nerve calm, and LedPro for daily light therapy. Available with hotel co-branding on screens and signage so every guest who uses it sees both names. Optional add-on: Body Transformation (X°CRYO 2.0 + X-Tone MMS) as a paid spa-treatment upsell for longer-stay guests focused on body-composition results.
Clinical entry — Whole-Body Cryo + X-Tone standalone
For a physio practice, sport-medicine clinic or performance centre, we recommend the entry kit: X°CRYO (Whole Body Cryo, the anchor session) plus X-Tone (MMS) as a standalone revenue line for muscle training, revalidation and pelvic-floor recovery (post-pregnancy, incontinence, chronic lower-back). Volume play — X-Tone sessions run 20-30 min back-to-back and open a distinct cash-pay category alongside recovery. Optional add: LedPro for adjacent daily light protocols. Fastest ROI of the four segments, cleanest path to a multi-unit relationship.
02 · Investment overview
Investment range for the first install
Ranges only. Commercial pricing, lessor offers and per-unit quotations follow on the call — once we have understood the business case together.
Range based on your answers
€25 – 150k
03 · Financing options
Three paths · pick what fits the cash shape
Cash purchase
Day-one ownership · best total cost
Lease · 36–60 months
Capex → opex · preserves cash
Subscription · monthly
Lowest barrier · service-inclusive
04 · Implementation roadmap
Live in 8–14 weeks · phased ramp
Weeks 1–3 · site survey, electrical + airflow check, install scheduling.
Weeks 4–6 · equipment delivery, installation, commissioning.
Weeks 7–8 · staff training (one-day intensive + protocols), soft launch to a tester cohort.
Weeks 9–14 · public launch, throughput optimisation, first KPI read.
Weeks 4–6 · equipment delivery, installation, commissioning.
Weeks 7–8 · staff training (one-day intensive + protocols), soft launch to a tester cohort.
Weeks 9–14 · public launch, throughput optimisation, first KPI read.
05 · Expected business impact
The KPIs we would track from day one
Acquisition
New members · per month
Retention
Renewal rate · 12-mo cohort
Yield
Revenue per square metre
Throughput
Sessions · per machine · per week
Outcomes
Member-reported recovery score
Payback
Months to ROI break-even
Benchmark window: from comparable installs, the typical operator sees first ROI signal in months 6–9, full payback within 24 months on the mid range, 36 months on the suite range.
Your Blueprint is also on its way to your inbox as a PDF. When you are ready to put numbers on the table — Joël runs commercials.