One master brand. One mark. Sub-expressions for the door each reader walks through.
This site lives at pragma.sognosoft.ch as a build-phase workshop. After Bob's strategic pivot we reframed the engagement around a single master brand pragma° with three sub-expressions (Health · Recovery Technologies · Group) — and locked the Infinite Cycle mark as the load-bearing identity. Every artefact, tool, and surface ships from this root and lifts to pragma.nl with one rsync and a DNS change.
Four priority segments scored by demand momentum. Twelve daily-scraped sources. Three Pragma machine families matched to each segment. The full sales-intelligence read sits at pragma.sognosoft.ch/vigilant/.
Three tools in the build sequence — two already live, one in draft. Each is self-contained, reuses the shared brand spine, and lifts cleanly when the workshop moves to pragma.nl.
Horizon 1 is unblocking — depends on a handful of replies and access grants. Horizon 2 is the build. Horizon 3 is operational lift to Pragma's own host.
Horizon 1 · this week→ 07·03
Unblock the spine.
✓
Mark vote · A or CLOCKED 2026·06·26 — combinedBob & Joël aligned: Infinite Cycle as central symbol, degree sign kept in the wordmark, right loop in cobalt. Brand book v02 shipped same day.Done · Bob & Joël
✓
Bob's reply on pricing + designer formatLOCKED 2026·06·26Dual-path centred on investment ranges (public) vs commercial pricing after business objectives (private). Designer output renamed Pragma Recovery Blueprint — digital advisor, not configurator.Done · Bob
01
Pragma Recovery Blueprint v0 · scope & first wireframesNow that the output format is locked (Blueprint not configurator), wire the first wizard sequence — business objectives → recommended ecosystem → investment overview → financing options → roadmap → impact.Surface · /designer/
02
Six unlock artefacts from PragmaBrand assets · domain delegation · full catalogue from Joël · contract terms · regulatory shield. GHL we'll spin up under Rapid Rise reseller per the offer in the email — awaiting greenlight + seat count. See /intake.pdf.Owner · Pragma onboarding
Horizon 2 · next 30 days→ 07·26
Build the ecosystem layer.
03
Pragma Recovery Blueprint · build outPast wireframes, into a working prototype. Connects to catalogue + financing calculator + Vigilant segment scoring. Output is a downloadable Blueprint PDF + an in-app advisor flow.Surface · /designer/
04
Pragma v2 · rewrite the 2 public expression sitesRecovery Technologies (B2B operator) and Health (B2C boutique) — under master-brand architecture, locked combined mark, one accent per surface. Group remains legal-only; no separate /group/ site.Surfaces · /recovery · /health
05
Lumis NL · SEO + GEO baseline scanFeeds the Vigilant signals refresh. Establishes the search-traffic baseline before the v2 sites ship.Feeds · /vigilant/
06
First Pragma trial segmentVigilant says: pick longevity clinics first (highest momentum, lowest saturation). Hand-curated outreach on 12 highest-fit prospects.Signal · Vigilant §02
Horizon 3 · next 90 days→ 09·24
Lift to pragma.nl, run the engine.
07
Production liftOne rsync + one DNS change. Workshop tree becomes Pragma-owned assets at pragma.nl (+ pragmahealth.nl + pragmarecovery.nl).Move · folder → host
08
Voice agent · NL/EN inbound demo bookingSits in front of the Blueprint to qualify operators before Joël's calendar. NL primary, EN fallback.Surface · phone + form
09
First reference customer · priority segmentConvert the first Vigilant-sourced operator to a live install. Becomes the case study every following segment uses.Outcome · 1 install live
10
ABM list rollout48-operator curated list (narrowed from 1640). Sequenced outreach across the 4 segments, weighted by Vigilant momentum scores.Engine · Outreach Sequencer
01 · Architecture · what lives where
One root, seven live modules, one shared brand layer.
All modules ship under the same root so portability is one move. The Brand book is the single source of truth for mark, type, and accent; every surface imports from it. Sub-expressions (Health · RT · Group) ride alongside the master brand — they are qualifiers, not separate brands.
Root · workshop host
pragma.sognosoft.ch
/brand/
Live
Brand book v01
Mark · type · color · voice · sub-expressions · in use. Supersedes brand-truth + brand-boards.
/build/
Live
Build response
Joined response to Bob + Joël after the strategic pivot. Five locked shifts.
WebXR + three.js · drag cabins · B2B ROI + B2C walk modes.
↓ Shared spine · referenced from every surface ↓
/catalogue/
Live
Product catalogue
5 cabins · specs · footprint · single source of truth for Room + future sites.
/intake.pdf
Live
Intake checklist
6-section onboarding PDF — what we need from Pragma to start producing.
/vigilant/
Live
Vigilant dossier
Signals about Pragma — dossier, regulatory, implementation, strategy, photos. Migrated from sognosoft.ch.
/designer/
Draft
Pragma Recovery Blueprint
Digital advisor · business objectives → ecosystem + investment + financing + roadmap + impact.
/recovery/ planned
B2B operator site · expression Recovery Technologies · cobalt accent.
/health/ planned
B2C boutique site · expression Health · coral accent.
Note · Pragma Group remains the holding structure (legal / governance) but is not a public brand expression — externally, customers experience simply pragma°.
The reuse matrix.
The Brand book is now the single import point for mark, type, and accent. Catalogue feeds Room and every future site. Member-outcome data feeds whichever surface needs social proof. One change, every surface.
One mark, one set of rules. A brand change = one edit, every surface inherits.
Data Product catalogue
/catalogue/catalog.json 5 cabins · mm specs
Room Fit VR
Designer Ecosystem wizard
B2B site ROI · spec sheets
One JSON · every spec, dimension, payback recalculates everywhere it appears.
Stories Member outcomes
/data/outcomes.json 418 stories · GHL export
B2C site outcome wall
B2B site social proof
Group Pragma Standard
One narrative library powers acquisition, retention, and B2B closing.
Architecture Master-brand rules
/brand/#expressions qualifier · accent · audience
Health · Recovery Technologies · Group · letterhead · email signature · regulator docs
Sub-expressions stay coherent. Reader meets one Pragma everywhere; qualifier tells them which door.
02 · Directory · click any tile to open
What's live · what's draft.
Every tile is a self-contained module under pragma.sognosoft.ch/. Status colour-coded — green is live, amber is draft. The four pre-pivot artefacts (strategy · design · vigilant · compliance) moved to /_archive/; they're preserved for reference, no longer part of the active surface.
Every module is self-contained. No hard-coded host. No cross-link into Sognosoft or Rapid Rise. The Brand book, the catalogue, the outcome data — all relative. When Pragma takes ownership, the whole tree lifts to pragma.nl (or wherever) with one rsync and a DNS change.
Portability · day one
One rsync. One DNS change. Zero rewriting.
When Pragma signs and wants the workshop on their own host, the whole folder lifts and resumes serving — every internal link is relative, every asset reference is self-contained. The folder is the deliverable.
What changed since v01.
After Bob's strategic email of 2026·06·25, the workshop reframed around master brand + sub-expressions. Pre-pivot artefacts moved to /_archive/ for reference; the new spine is brand · build · designer.
2026·06·27 · late
Prospects · Wave 2 first cut. Tier B expanded with 77 researched operators across NL · BE · LU (longevity 12 · corporate 20 · hospitality 20 · sport 25). Working list now 105 named operators against the ~1 500 target. Added Sources section (KvK · BCE · LBR + sectoral directories), Discovery pipeline (7-stage funnel), 3-wave coverage roadmap. Wave 3 (registry sweep) is the next prospect-side build.
2026·06·26 · evening
Potential customers tab live. /prospects/ — 28 named BeNeLux operators across 4 segments, classified Tier A/B/C with sell + bet + ticket + cycle. Pre-Joel-validation working list to drive the Outreach Sequencer + Blueprint reasoning rules.
2026·06·26 · 12·05
Mark locked · combined A+C decision. Bob & Joël aligned: Infinite Cycle as central symbol of recovery philosophy + degree sign retained inside the wordmark + right loop in cobalt for subtle depth. Pricing dual-path confirmed (public investment ranges, private commercial). Ecosystem Designer rescoped as Pragma Recovery Blueprint — digital advisor not configurator. Architecture confirmed: master brand pragma° with Recovery Technologies + Health as the two public expressions; Group is legal/holding only.
2026·06·26
Brand book v02 shipped. Mark color cascade live across root, brand book, build page (right loop turned cobalt site-wide). Group dropped from public sub-expression layer.
2026·06·26
Vigilant dossier migrated. sognosoft.ch/vigilant/pragma/ → pragma.sognosoft.ch/vigilant/. 13 files, 1.8 MB, no URL rewriting needed. Source removed from sognosoft.ch.
2026·06·26
Brand book v01 shipped. Single source of truth for mark, type, color, voice, sub-expressions. Replaces brand-truth.html + brand-boards.html.